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"Finding and Retaining
Attorneys and Managers in the Music Industry"
By Glenn T. Litwak, Esq.
I. Introduction
Attorneys and managers
perform important services for people in the music industry. This article
will discuss the advantages and disadvantages of the various types of
representation for individuals and companies involved in the music business.
This article provides
general information and should not be considered legal advice. For advice
and guidance regarding any particular legal problem, you should consult
an experienced attorney.
II. Entertainment
Attorneys
A. Overview
Entertainment
law is a broad field and there are many different types of attorneys
practicing within it. Generally, attorneys are divided into two categories:
litigators and transactional attorneys. Litigators handle lawsuits such as claims for breach of contract, copyright infringement, fraud,
etc. Transactional attorneys generally draft and negotiate contracts;
for instance, negotiating a recording agreement with a record label
or a management agreement between a recording artist and a manager.
Within the field
of entertainment law, some attorneys practice both litigation and
transactional laws; however, many entertainment attorneys specialize
in one area such as negotiating contracts in the music field.
B. Should I
Use an Attorney?
Attorneys should
be retained to analyze, draft and negotiate contracts. Some entertainment
attorneys also provide additional services for clients. For instance,
in the music field, some lawyers "shop" aspiring recording
artists. In other words, they try to find a record label to sign the
recording artist to a recording contract.
C. Finding
a Lawyer
First and foremost,
it is recommended that anyone seeking an attorney find an experienced
attorney familiar with the type of law and industry the client is
involved in. You do not want an attorney who specializes in family
law handling the negotiation of your management contract with a music
management company. You should specifically ask your attorney how
much experience he or she has had with your particular legal issue.
For example, if you are a struggling musician looking for a recording
agreement with a major label, how much experience does the attorney
have in finding deals with record labels? If you are litigating a
copyright infringement case in federal court, how many of those types
of claims has the attorney handled? How many trials has he or she
been the lead attorney on?
In choosing an
attorney, perhaps the best advice is to follow the recommendation
of people you trust, such as friends or colleagues. In addition, many
local bar associations have referral services. Non-profit organizations,
such as California Lawyers for the Arts, also provide referrals to
entertainment attorneys. You may need more than one attorney to handle your legal work. For instance, if you are a recording artist, you will probably need an attorney, other than a music attorney, to handle your divorce or tax problem.
D. Fee Agreements
Once you have
agreed to retain an attorney, it is very important that you have a
written agreement with the attorney that you completely understand.
Attorneys work on three basic types of fee arrangements:
1. Hourly: In
this type of fee arrangement you are charged for the attorney's
time by the hour. Experienced entertainment attorneys generally
charge $250 to $450 per hour in the Los Angeles area. However, you
may be able to find an attorney for less depending on your particular
legal needs. For instance, if your attorney likes working with promising
bands, he may be willing to accept a lower hourly fee with regard
to certain matters.
Make sure the
attorney agrees to provide monthly, detailed, itemized bills for his services.
Remember that in addition to all attorney fees, you will usually
be charged for all costs such as copying, postage, long distance
telephone calls, etc.
2. Flat Fee:
In this type of fee arrangement, the attorney agrees to take a set
amount for his or her services. For instance, an attorney may charge
$1000 to draft a management contract between a personal manager
and an aspiring recording artist. Under this arrangement, you will
know up front exactly what the attorney fees will be. Some attorneys
prefer not to take a flat fee for obvious reasons. If negotiations
over the contract are protracted and more than the attorney expected,
he will be making less than he anticipated per hour for his work.
Conversely, if you retain an attorney who has recently drafted the
exact type of contract that you need, he or she may be able to modify
the preexisting contract and do the work in a very short amount
of time.
3. Percentage/Contingency
Fee: Some attorneys charge on a contingency basis which means that
their fee is a percentage of the gross amount recovered or received
by the client. For instance, personal injury cases are almost always
done on a contingency basis with 33-1/3 % or 40% of the gross settlement,
verdict or judgment paid to the attorney. In the music field, it
is common for attorneys to charge 5% of a recording artist's income
for handling a client's legal work. For the struggling singer or
musician who does not have the money to pay an hourly fee, this
might seem like an appealing alternative. However, if the artist
becomes very successful, 5% can turn into a substantial sum of money. If the attorney also “shops” the artist to record labels, he/she might charge an additional 5% for that service. Obviously, it may be difficult to get an attorney to agree to accept a percentage if he/she does not believe the proposed deal has a good chance of closing or if adequate dollars are not involved.
E. Communicating
with Your Attorney
One of the most
common complaints against attorneys is that they do not return phone
calls promptly or at all. Attorneys have ethical obligations to communicate
with their clients. The communication does not have to be by telephone.
It can also be by mail, fax or email. Try to agree on a method with
your attorney for communicating the status of your legal matter. Also,
find out exactly who is doing the work. Is the attorney going to be
handing over your case to a junior associate who will actually be
handling the legal work?
In sum, it is
important to find an attorney with whom you are comfortable and who is
qualified and experienced in your type of legal matter. If you feel as though the attorney you
hired is not working out, you do not have to continue to utilize his
or her services. Under California State Bar Rules, a client is free
to change attorneys at any time he or she chooses. Of course, you will be obligated to pay the attorney for work done up to the time of discharge.
III. Managers
A. Overview
Managers coordinate
and oversee the career of actors, directors, producers, writers, recording
artists, and musicians. They are not regulated by the Talent Agency
Act and generally receive commissions of 15% to 20% of the client's
gross income. Some managers exclude certain types of income from their commissions.
For instance, if a manager obtains a new client who is already established
in the music business and the client wants to branch out into television
and film, the client may insist that the manager only commission his
television and film work if the manager will not be involved in the
clients music career.
Generally, managers will attempt to enter into a written agreement
with their clients detailing the relationship. However, a written
contract is not legally required and there are many instances of managers
representing talent based on an oral contract for many years.
Managers generally
represent a smaller number of clients than agents do. They focus on
strategizing and monitoring the client's overall career. Personal
managers should be differentiated from business managers. A personal
manager manages the clients overall career as far as the direction
it is taking, the projects a client should do, etc. A business manager
is generally a CPA or accountant who manages the investments and financial
matters for the artist.
B. How to Find a Manager
Most managers
prefer to represent talent that are already generating income so that
they can earn commissions right away. However, there are managers
who are willing to develop new talent. If you are a singer or musician,
one way to attract a manager is by performing. If you have incredible musical talent, potential managers will find you. Also, managers look for that special charisma or “star quality” that record labels want in an artist. It may also be very helpful to have a great website and/or a Myspace page which showcases you music. Writing or producing for established artist’s may also get you noticed. Otherwise, you can
find a manager through references and referrals. If you have an agent
or entertainment attorney, they may assist you. Also, friends and
relatives who are involved in the entertainment industry can steer
you in the right direction.
C. Management
Agreements
Management contracts
are typically two to four years in duration. Unlike a contract with
an attorney, an artist cannot automatically or for no reason terminate
a contract with a manager for a set number of years before its expiration.
If an artist is entering into a new contract with a manager, he or
she will want to make it as short a term as possible. From the Artist's
perspective, the management agreement can always be renewed. The Manager's
point of view will be that he or she is investing a lot of time, effort
and sometimes money (loans) in the career of an artist (especially a new artist who
has never had a recording contract with a record label) and it wouldn't
make sense to agree to a one-year contract. The Manager will not want
a one-year contract because after it expires, the fruits of his or
her labor may just be beginning to ripen.
D. Producing
a Client's Project.
Many managers
waive their management fees when they produce a client's project (such
as a T.V. concert special) so the manager receives only a producer's
fee and not his usual management fee. Some commentators have indicated
that a manager should always get a specific conflict of interest waiver
with a client when included in a client's project. Additionally, some
attorneys recommend that if the manager creates a separate entertainment
company which uses a client, the client should be included in the
company. If the manager does enter into a business relationship with
a client, the client should have independent legal representation.
E. What Type
of Representation Do I Need?
If you are a musician,
music producer or writer, what type of representation do you need?
Do you need a manager, an agent, an attorney or some combination of
the three? Generally, an attorney is needed once
a contract needs to be prepared on your behalf or, of course, if you are involved in litigation.
You may also need some legal advice about how to protect yourself;
for instance, entering into a written contract with your band members
or with a music producer.
In conclusion,
the representation an artist needs will depend on many factors including
the income being generated and the artist's future needs and goals.
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